“Why Does My Hair Break When It’s Wet?”
If you’ve ever experienced the heartbreak of watching wet hair break and fall to the floor without the help of a pair of scissors, you know how scary it is!
The culprit? High porosity. That means your hair has experienced damage from environmental factors, over use of chemical treatments, or excessive heat. The result is lifted cuticles on the hair shaft.
High porosity hair absorbs a lot of water quickly, as much as 50% of its weight, where normal porosity hair absorbs 30%.
The more water it absorbs, the more your hair has to stretch to accommodate the water. Once hair has extended beyond its comfort zone, it gets weaker and weaker.
Eventually, it breaks. And when it’s fully dry, hair is puffy, swollen, and rough to the touch. Styling is a nightmare.
Fortunately, you don’t have to put up with high porosity hair. You can actually get rid of it—safely and beautifully!
With a keratin smoothing system, we can eliminate frizz and restore healthy, shiny hair. All hair types, including color treated, can enjoy this remarkable treatment. Don’t you deserve hair that looks and feels beautiful?
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